(2005-02-20) How To Write a Press Release That Increases Search Rankings
Press Releases are a most effective yet little understood Search Engine Optimization and Internet marketing strategy
Optimizing your web pages to attract Search engine spiders is an effective way for internet website owners to get top listing on relevant keywords and increase qualified traffic to their website.
Well written and properly distributed press releases and news articles are the lowest cost yet quickest way to achieve search engine success for online business operators.
The mistake most people make is thinking about themselves as in my company does, my company did my company my company bla bla bla. This may make you feel good as a company owner but it does little for search engine ranking and even less for your customer appeal.
A great online press release starts with an undeniable benefit as in Whiter teeth, longer life, happiness, love, wealth,.
To understand this point consider the following 2 headlines
My company helped 20 people get whiter teeth
Whiter Teeth In Minutes Claim Users Of Company X New Product
Now I as you as a reader which of the two headlines means more to you? It goes without saying that the second headline will be of much greater value to you as a reader since it deals specifically with you as in "Whiter Teeth In Minutes".
Now that we have established the key benefit to the reader of the press release with the above headline let's analyze why it reads Whiter teeth is what you will get instead of you will get whiter teeth with my product.
The answer lies in the fact that you are trying to impress not only your reader but search engines as well. Once you realize this it is easy to see that from a search engine keyword standpoint the words "Whiter teeth" would certainly be a keyword phrase that such a company would want to be highly ranked on search engines for. This is why when you write PR for the Internet you should put your benefit and not meaningless words first.
Great so now we know what makes good online pr headlines and how to state them for maximum SEO (search engine optimization) value. Lets move on to the summary and body of your online press release or news articles.
Your summary should expound on the headline with supportive facts or intriguiging support words like "20 people in a recent study found out how fastthe new product worked".
This summary paragraph begs the reader to read on just to find out how fast did it work?
The body of your online press release should answer the questions who what when where how and or why to the readers satisfaction. The body of your press release should also use action and excitement words in an attemtp to get readers to take the action that you desire them to take(buy my product, support or join my cause etc.).
And finally remember that distributing one press release or news article is as usually as trying to build a house with just one board. When you decide to embark on a PR or news campaign pledge to commit to a minimum of 10 releases and as many as 20 if possible.
About Us: Allied Internet solutions Inc. is a Houston based Internet solutions company. AIS has a track record of Internet success helping businesses of all types develop and implement Internet strategies that work for their specific business. We own over 360 websites and have created Online businesses that have produced as much as 1,000,000 in gross sales a single year.
Contact Info: Scott Alliy
800 349 1935
Additional: For the record AddPR.com is a great place to post your press releases and news article. The reason is simple. The owner of AddPR.com gets tons of hits from search engine spiders daily. If you want your news to get found indexed and ranked at or near the top of search engines quickly got to AddPR.com and post your news article today.
Company: Allied Internet Solutions Inc.
Country: United States
Contact: Scott Alliy
Website: http://www.successplanningint.com
Bus E-Mail: webmaster@expressseek.com
Phone: 800 349 1935
